InkJoy revolutionizes the writing experience by combining the best qualities of ballpoint and gel pen technologies. InkJoy offers vivid colors, incredible smoothness and a fast dry-time to help avoid messy smearing. Dimpled rubber grip keeps the plastic retractable pen from slipping through your fingers. A wide variety of colors give you maximum flexibility. InkJoy is the synthesis of the functional and the emotional. When you pick up this pen, it is not just how it writes . . . but how the pen makes you feel when you write. See product, here. See TV Video, here.